The purposes of the Aboriginal Tourism Association of Canada (ATAC) is to improve the socio-economic situation of Aboriginal people through the provisions of economic development advisory services, conferences, professional development training and workshops, industry statistics and information for Aboriginal tourism operators and communities or those looking to start a cultural tourism business within the 13 regions; 10 provinces and 3 territories of Canada.
ATAC will develop relationships with other groups and/or regions with similar mandates, uniting the Aboriginal tourism industry in Canada. ATAC will work to enable collective support, promotion and marketing of authentic Aboriginal cultural tourism businesses in a respectful protocol.
To Provide leadership in the development and marketing of authentic Aboriginal tourism experiences through innovative partnerships.
A thriving Aboriginal tourism economy sharing authentic, memorable and enriching experiences.
Our Five-Year Strategic Plan (2016-21)
ATAC has developed a five-year strategic plan to overcome barriers and maximize opportunities for Canada’s Aboriginal tourism industry. As outlined within ATAC’s strategic five-year plan (2016-2021) our target goals for 2021 include: A $300 million increase in the annual Canadian GDP from Aboriginal tourism, a total of 40,233 Aboriginal tourism workers and 50 new Aboriginal tourism operators at export-ready status.
The strategic pillars of our five-year plan:
- Development – product/experiences, training/ education, quality assurance;
- Marketing – international targets, maximize ROI, alignment with Destination Canada;
- Leadership – advocacy, representation, strategy, organizational sustainability;
- Partnership – with members and supporters, collaborative, mutually beneficial.
To learn more about ATAC’s five-year strategic plan please review our document: The Path Forward: Five Year Plan 2016-2021