Robert Bernard at the podium on stage next to the Canadian flag at GoMedia 2017

ATAC Success at GoMedia 2017


Three days of events and meetings, countless connections, and a celebration of Indigenous stories from the East Coast of Canada. The Aboriginal Tourism Association of Canada wraps up a successful GoMedia Canada 2017.

Mi’kma’ki (Halifax, NS) – The Aboriginal Tourism Association of Canada (ATAC) has concluded a successful round of meetings and interactions at this year’s GoMedia Canada 2017, held on Mi’kmaq territory, in Halifax, Nova Scotia.

Attended by ATAC’s Director of Marketing Dené Sinclair, GoMedia Canada is Destination Canada’s premiere travel-media conference that connects top Canadian and international travel media and influencers with the Canadian tourism industry including provincial, territorial, and regional Canadian tourism organizations; major hotel properties; attractions; and transportation companies. The marketplace features one-to-one meetings, pre/post and regional tours for media, professional development sessions, and networking opportunities. This year 152 tourism organizations met with 127 journalists in over 3000 appointments taking place over the four-day show.

ATAC opened up this year’s conference with welcoming remarks from Robert Bernard, ATAC Chairman and Board Representative for Nova Scotia, along with a welcome song from Mi’kmaq Elder Cathy Martin. Ms. Sinclair then gave opening comments on behalf of ATAC. “Canada is leading the way in Indigenous tourism development around the world” says Sinclair. “We are in a time where storytellers from the Indigenous community are leading the way to tell the stories from the land.”

Throughout the conference and marketplace, Sinclair met with 32 editors and producers from Canada, USA, Germany, UK, France, Australia, Japan and China. ATAC also took part in professional development sessions, which included a series of round-table market updates from Destination Canada’s in-market media relations experts, and hosted a breakfast for all delegates that showcased the power and impact of Aboriginal tourism across Canada.

Robert Bernard at the podium on stage next to the Canadian flag at GoMedia 2017Robert Bernard at the podium on stage next to the Canadian flag at GoMedia 2017

About the Aboriginal Tourism Association of Canada
The Aboriginal Tourism Association of Canada (ATAC) works to improve the socio-economic condition of Aboriginal people through the provisions of economic development advisory services, tourism conferences, capacity development training and workshops, industry research and information for Aboriginal tourism operators and communities within the 13 regions; 10 provinces and three territories of Canada. ATAC develops relationships with other groups and regions with similar mandates, uniting the Aboriginal tourism industry in Canada and works to enable collective support, product development, promotion and marketing of authentic Aboriginal cultural tourism businesses in a respectful protocol. The ATAC Board is made up of Aboriginal tourism industry representatives from each of the provinces and territories. For more information, visit www.aboriginalcanada.ca.

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Media contacts
Brian Cant, Tartan: 250-592-3838 or brian@tartangroup.ca
Keith Henry, ATAC: 604-639-4408 or k.henry@aboriginalcanada.ca

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