ATAC works with partners to help market the Indigenous tourism industry in Canada to the world. Marketing initiatives in print and online, partnership opportunities with Destination Canada, and access to travel trade and media, ATAC marketing programs can help your Aboriginal-owned or controlled tourism business reach new customers and expand your audience. Browse our current programs below or contact ATAC for more information at

2017 USA Market Research Perceptions & Recommendations

Destination Canada and ATAC partnered on a research study in 2017 to gain an understanding of how and what the USA traveller thinks about Indigenous tourism experiences in Canada. We created a report to help you, Indigenous tourism entrepreneurs and communities involved in tourism, to make the most of the research findings and maximize your marketing plans.

View the 2017 USA Market Research Report


Guide to Aboriginal Tourism in Canada

The new 2017/18 Guide to Aboriginal Tourism in Canada, shares in the energy and power of Aboriginal tourism, and tells the story of ATAC members and their businesses by emphasizing the importance of distinct community voices. The guide highlights storytelling as a way of expression and connects the profiles of each of the members to both the individuals and their communities.

View the Guide to Aboriginal Tourism


ATAC Itineraries

ATAC has created a series of itineraries highlighting how you can add an Aboriginal tourism experience to many of the popular travel routes throughout Canada. Whether you would like to shop for authentic Indigenous arts & crafts or taste Indigenous cuisine, stop in a community cultural centre to hear local stories and songs, or create a whole itinerary around Aboriginal touring experiences such as wildlife or wilderness, there are options to add to your trip in every province and territory across Canada.

View the ATAC Itineraries


Power of Aboriginal Tourism Video Series

As part of a multifaceted partnership, Destination Canada and ATAC are working together to create a series of Aboriginal tourism promotional videos which highlight exceptional and authentic Aboriginal experiences available in Canada. These videos are distributed online and presented at major industry events to build positive awareness of Aboriginal tourism in Canada.

View the Video Series
Luxury Cruise Ship

Media Kit

Looking for images for your story on Aboriginal tourism in Canada or need background info on ATAC  and its members? Our media kit is the best place to start. It includes a 3-page PDF Backgrounder with information on ATAC and Canada’s Aboriginal tourism industry as well as a collection of images representing the diversity of Indigenous cultures across Canada.

View the Media Kit

More Info



You have Successfully Subscribed!