The Aboriginal Tourism Association of Canada (ATAC) is the national destination marketing organization for Aboriginal tourism in Canada. ATAC showcases market-ready First Nations, Inuit and Métis tourism businesses from across the provinces and territories to visitors from around the world.
Through a unified Aboriginal tourism industry voice, ATAC focuses on creating partnerships between associations, organizations, government departments and industry leaders from across Canada to support the growth of Aboriginal tourism.
Any person or organization that has an interest in advancing Aboriginal tourism in Canada may apply to become an ATAC Member.
A Canadian tourism-oriented business that is no less than 51% Aboriginal-owned that is deemed by ATAC to be Market-Ready and meets or exceeds the quality assurance and authentication standards established by ATAC.
An organization or association that is majority managed by Aboriginal directors and represents Market-Ready Aboriginal tourism businesses that are no less than 51% Aboriginal-owned and meet or exceed the quality assurance and authentication standards established by ATAC.
Market-ready, Aboriginal owned members have the option to upgrade their membership for an additional annual fee to benefit from a listing of their business or organization on the ATAC online Aboriginal Attractions Guide at AboriginalCanada.ca.
A Canadian tourism-oriented business, organization, association (incorporated or otherwise) or a person within Canada who wishes to support ATAC’s vision and mission.
Aboriginal tourism businesses that are in the start-up stage or are developing, expanding or upgrading their business can greatly benefit from an ATAC membership. However, these businesses will be categorized as Non-Voting Members until ATAC verifies their status as a Market-Ready Aboriginal tourism business.
All ATAC memberships require a CAD$99 annual membership fee.
ATAC members will also have the opportunity to participate in other ATAC marketing, sales and business development programs.
– $99 CDN annual membership fee
– all voting and non-voting members
– $199 CDN annual fee in addition to the basic membership fee
– members who are market-ready and no less than 51% Aboriginal owned have the option to be included in the ATAC online ‘Aboriginal Experiences Guide’ which will be promoted extensively to consumers, travel trade and industry partners by ATAC and Destination Canada and hosted at AboriginalCanada.ca.
ATAC has confirmed the standard tourism industry criteria which a tourism experience must meet in order to satisfy marketplace expectations and be considered Market-Ready:
- In business for a minimum of 2 years
- Accessible to clients 24 hours a day, 365 days a year by phone, fax or email and returns calls within 24 hours during standard business days
- Meet all health and safety standards for their tourism sector including all applicable business licenses and liability insurance
- Offer a quality tourism experience and product that can be assessed or qualified through industry awards and recognition or visitor, trade, media and tourism association feedback
- Able to demonstrate that front line and management staff all have the necessary training, ability and skills to deliver a quality tourism experience
- Have published rates established at least 6 months in advance and are able to take advance reservations
- Accept debit and credit cards from visitors
- Aware of the provincial/industry standards for their sector and are able to meet or exceed those expectations (for food and beverage service, accommodations, transportation, attraction etc.)
ATAC CONTACT INFORMATION
Questions? For more information on ATAC, or for assistance with completing your Membership Application, please email Info@AboriginalCanada.ca.
Vancouver, BC V5R 5W2
Fill out the online application form below or download the ATAC Membership Guide and Application form as a PDF by clicking the button below.