As part of a multifaceted partnership, Destination Canada and ATAC are working together to create a series of Aboriginal tourism promotional videos which highlight exceptional and authentic Aboriginal experiences available in Canada. These videos are distributed online and presented at major industry events to build positive awareness of Aboriginal tourism in Canada.
The first video within the “Power of Aboriginal Tourism” series was debuted at Rendez-vous Canada on April 26, 2016 and highlights the guest experience available at the Huron-Wendat Museum and the Ekionkiestha’ longhouse in Wendake, near Quebec City, Quebec. The Wendake Lake clan has many stories to tell. Since opening a museum, they host visitors from all over the world and are able to share those stories in an authentic and meaningful way.
The video series focuses on the overall social and economic benefits that are being created through Aboriginal tourism from coast to coast to coast. Within this second five-minute video, First Nations, Metis, and Inuit people from across Canada share stories that highlight how tourism has allowed them to grow, adapt, and evolve to engage with visitors.
The third of four videos in the series highlights the work by Mi’kmaq artists from eastern Canada, and conveys the importance between the land, Aboriginal culture, language, and visual identity. Artist Alan Syliboy of the Millbrook First Nation in Nova Scotia has spent his life researching traditional art and design, and deciphering it into the visual designs of his own work, which are featured in the video.
The fourth in the series highlights Brenda Holder, owner of Mahikan Trails and a member of the Aseniwuche Winewak Nation in Alberta, Canada. As a traditional guide, Holder explains how the modern-day approach to sharing the connection between the land, Aboriginal people, and their guests has remained as it once was when European explorers were charting western Canada. Now, when Holder has visitors join her tours, she shares an immersive experience with them that takes them out of their current comfort zone and into a completely new one throughout their hike.