The purpose of the Aboriginal Tourism Association of Canada (ATAC) is to improve the socio-economic situation of Aboriginal people within the 10 provinces and 3 territories of Canada. ATAC does that through the provision of the following services to Aboriginal tourism operators and communities, or those looking to start a cultural tourism business:
- economic development advisory services
- professional development training and workshops
- industry statistics and information
ATAC will develop relationships with other groups and/or regions with similar mandates, uniting the Aboriginal tourism industry in Canada. ATAC will work to enable collective support, promotion and marketing of authentic Aboriginal cultural tourism businesses in a respectful protocol.
To provide leadership in the development and marketing of authentic Aboriginal tourism experiences through innovative partnerships.
A thriving Aboriginal tourism economy sharing authentic, memorable and enriching experiences.
The Path Forward: Five-Year Plan (2016-21)
ATAC has developed a five-year strategic plan to overcome barriers and maximize opportunities for Canada’s Aboriginal tourism industry. Target goals for 2021 include:
- A $300 million increase in the annual Canadian GDP from Aboriginal tourism
- A total of 40,233 Aboriginal tourism workers
- 50 new Aboriginal tourism operators at export-ready status
ATAC offers our manuals, policies and other documents to other Aboriginal organizations as templates for their use in growing Aboriginal tourism or other Aboriginal businesses.
ATAC Board of Directors
ATAC board members represent a wide range of tourism partners from across Canada. The responsibility of the board is to provide oversight and recommendations on implementation of the ATAC five-year strategy, as well as reporting on successes on a monthly basis.
Led by the CEO, ATAC staff are responsible for the day to day operations of the organization across partnerships, development, membership and marketing.